Throughout his career, Mr. Ravi Vyas worked extensively across sanitaryware, bath ware, tiles, marble, surface solutions, and interior products. This extensive exposure provided him with a deep understanding of how homeowners interact with spaces and how design influences everyday living. As a medium of artistic expression, the wall remained unused for artistic expression, amidst the industry, which significantly evolved functionally and aesthetically.
After years of working closely with architects, designers, developers, and homeowners, he observed that most wall solutions available in the market were either highly functional or purely decorative, but rarely both. Artistic customization remained limited and was often accessible only through expensive international luxury brands.
At the same time, a deeply personal inspiration was unfolding at home. Watching his daughter express herself through sketches, paintings, and imaginative artwork sparked a thought: What if walls could become canvases that reflected personality, emotions, memories, and aspirations? The combination of professional experience and his daughter's artistic spirit became the foundation of The Artisan Craft.
What began as an idea to make walls more beautiful evolved into a vision to transform living spaces into meaningful experiences.
Our Journey
The journey began by addressing one of the most overlooked challenges within interior spaces—wall surfaces. Traditional wallpapers available in the market often lacked durability, sustainability, and long-term practicality. Most imported options relied heavily on PVC-based materials, making them difficult to maintain and less environmentally responsible.
Rather than adapting existing solutions, The Artisan Craft chose to reimagine the category from the ground up. The brand introduced premium washable wallpapers that are PVC-free, responsibly manufactured, durable, and consciously designed to complement modern lifestyles.
The brand introduced premium washable wallpapers that are PVC-free, responsibly manufactured, durable, and consciously designed to complement modern lifestyles.
-
Engineered for longevity while preserving elegance, these wallpapers represent a significant advancement within the Indian interior market.
Today, the Artisan Craft wallpapers are:
- Waterproof from the back
- Water-resistant from the front
- Washable and easy to maintain
- Designed for long-term durability
- Developed with sustainability in mind
-
Manufactured using premium international-grade materials, our products are benchmarked against leading European and North American quality standards while remaining accessible to the Indian market.
Over time, what started with wallpapers evolved into a comprehensive interior ecosystem, extending into:
- Luxe wall coverings
- Bespoke surfaces
- Artistic feature walls
- Customized design concepts
- Interior inspirations
- Flooring solutions
- Rugs
- Furniture
- Decor and styling solutions
The Founder's Vision
For Mr. Ravi Vyas, luxury was never intended to be reserved for a select few. He believes every homeowner, regardless of budget, deserves spaces that feel elevated, personal, and emotionally fulfilling.
The challenge was clear:
- Affordable products often lacked durability
- Durable products frequently lacked artistic appeal
- Beautiful products often ignore sustainability
The Artisan Craft was established to solve this challenge. By combining craftsmanship, intelligent manufacturing, artistic customization, and customer-focused innovation, the brand delivers solutions that balance:
Luxury, Functionality, Sustainability, Longevity, Accessibility.
THE ARTISAN CRAFT
